Brand Guide

Welcome to the Chaise Brand Guidelines. Please take the time to familiarize yourself with both essential sections.

1. Brand Vision & Mission

  • Vision: To revolutionize freelancing in Africa by empowering talents and businesses with seamless, decentralized technology.

  • Mission: To bridge the gap between global clients and African freelancers, providing secure, innovative, and quality-driven services.

2. Core Values

  • Innovation

  • Inclusivity

  • Empowerment

  • Transparency

  • Professionalism

3. Logo & Usage

  • The Chaise logo represents trust, innovation, and professionalism.

  • Ensure clarity by using high-resolution logos.

  • Maintain ample spacing and avoid altering logo proportions or colors.

4. Color Palette

  • Primary Colors: Deep Blue (#1A237E), White (#FFFFFF)

  • Secondary Colors: Gold (#FFB300), Gray (#424242)

These colors represent stability, creativity, and professionalism, essential in the Chaise platform’s identity.

5. Typography

  • Primary Typeface: Montserrat Bold for headings.

  • Secondary Typeface: Roboto Regular for body text.

  • Font Usage: Maintain consistency in font sizes for headers, subheaders, and body copy.

PreviousAdvisorsNextOur Products

Last updated